It has yet to announce any policy changes as result of that investigation, but some () child () advocates () would argue that anonymous apps should have no place in a teenager’s life at all.Įven before the Snap lawsuit, apps like Yolo and LMK had raised concerns among child advocates and parents alike. The company tells us that it’s continuing to review developers to ensure their compliance. In practice, however - as the lawsuit highlighted - there appears to be an issue with how well those terms are enforced on Snap’s end. Image Credits: Screenshot of public App Store review of sendit username redacted In addition, apps that offer friend finding, user-generated content and anonymous features are supposed to inform Snap of their moderation practices and customer support response times. Those guidelines are meant to encompass any reports of bullying, harassment, hate speech or threats taking place on the third-party services. Snap says its Snap Kit developers have to agree to its Terms of Service, which requires apps to prioritize user safety and take action on any reports of abuse. Instead, they integrate with a toolkit for third-party developers called Snap Kit, () which allows them to create new product experiences that work with Snapchat’s best features, like Stories, Bitmoji, the Snapchat Camera and more (). To be clear, none of these are official Snapchat applications. () The app also includes other Lens games, like “Never Have I Ever,” “This or That,” “Kiss, Marry, Block” and others. Like Yolo and LMK, Sendit also features a popular teen activity on Snapchat, anonymous Q&As. It jumped three ranks overnight from Monday to Tuesday, in fact. 57 on the App Store’s list of top free apps. In other words, Snap’s ban hasn’t stamped out demand for anonymous Snapchat Q&A apps, it only crowned a new app as the market leader. Most of these reviews are positive, saying the app is like “Yolo but better,” for instance. But in the days that followed the ban, “yolo” has become the second-most-used keyword in Sendit’s user reviews, Apptopia told TechCrunch.
Sendit also received few user reviews before May 11, 2021. In the same period before the news was announced, Sendit had only seen seen 180,000 installs across iOS () and Android (), Apptopia says. This is a rapid pace of installs compared with how quickly it grew while Yolo and LMK were active on the market. Since the news of the ban was first reported () over 80 days ago, Sendit’s app has seen more than 3.5 million installs across iOS and Android, according to app intelligence firm Apptopia. In the wake of Snap’s ban, another anonymous messaging app called Sendit () has been rising in the app stores’ charts, as Snapchat’s younger users sought a replacement for the apps the company blocked. In May of this year, Snap banned two Snapchat platform apps () that allowed users to send anonymous messages, Yolo and LMK, following a lawsuit () filed on behalf of a mother whose son died by suicide after being bullied through messages on the apps for many months.
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